According to MarTech, a digital marketing provider, the world will spend $4.7 trillion on marketing by 2025. According to the Food and Agriculture Organization of the United Nations (FAO), aquaculture production in Nigeria has been growing at an average annual rate of 10% over the past decade. In 2019, Nigeria produced an estimated 136,000 tonnes of fish from aquaculture, making it one of the largest producers of farmed fish in Africa. The majority of the aquaculture production in Nigeria is based on tilapia and catfish, which are the most commonly cultivated species in the country. Other species farmed in Nigeria include Nile tilapia, Clarias Garie Pinus (African catfish), and Heterotis niloticus (Nile perch). The growth of the aquaculture sector in Nigeria has been supported by the government and development partners, who have provided infrastructure, training, and support to farmers. The government has also implemented several policies and programs aimed at promoting the development of the aquaculture sector, such as the National Aquaculture Development Plan (NADP) and the Agricultural Promotion Policy (APP). Additionally, the Nigerian government has provided support for research and development in the sector, which has led to the introduction of improved technologies and practices.
This paper focuses on the potential of digital aquaculture marketing and its potential in Nigeria.