This study aims to examine and analyze the decline in grouper cultivation activities in floating net cages in Pesawaran Regency, Lampung province. The study results are based on survey methods. Primary data collection is based on/by means of observation and interviews. Secondary data collection was obtained based on the relevant government agencies.
Data analysis uses quantitative descriptive analysis and SWOT analysis. The results of the research show that the problems with developing grouper cultivation in floating net cages in Lampung Province are (1) micro problems including limited grouper seed size in logs, death of grouper caused by disease, poor water quality management, limited trash feed, high price of seed and (2) macro problems include limited capital, low knowledge of cultivation technology, and limited market access.
The results of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix analysis show that the internal and external position of grouper cultivation in floating net cages in Pesawaran Regency, Lampung Province is in quadrant I (2.692; 2.946), where this condition is a very favorable situation. The business of cultivating grouper fish in floating net cages in Pesawaran Regency, Lampung Province has opportunities and strengths so that it can take advantage of existing opportunities by minimizing threats and weaknesses.