Aquaculture improvement programs have been slow to transition global shrimp production towards responsible production – currently only 13 % of shrimp farms are certified and most small farmers can’t get certified. The Shrimp Improvement Project (SIP) in Banyuwangi, East Java, Indonesia, is a novel initiative that seeks to improve shrimp farming across a whole jurisdiction, bringing benefit to all stakeholders – including the environment . Government, industry, academia, and NGOs have collaborated to create a shared vision for a more sustainable, profitable, and resilient shrimp aquaculture sector in Banyuwangi . This vision is being executed through a time-bound road map that addresses critical aspects of improvement, such as water quality management, capacity building of shrimp farmer organization, access to finance and markets , disease management, and national and international certification. In this presentation we will discuss progress to date, including the opportunities and challenges for implementing this model in other regions across Indonesia and Asia.