Following the widespread impact of the COVID-19 pandemic, the U.S. seafood industry has faced significant changes in consumer preferences and habits regarding seafood purchases for both restaurant and at-home meals. Amid the economic downturn and subsequent closure of numerous dining establishments, there’s a pressing need for businesses to recalibrate their strategies based on detailed consumer insights. This study, covering 20 major cities in the U.S., aims to uncover granular consumer preferences for effective delivery, packaging, and marketing approaches pre- and post-pandemic. Preliminary results indicate an increase in at-home meal consumption from 60% pre-pandemic (2019) to 70% during pandemic (2020) and reverting to 60% post-pandemic (early 2021) . G rocery home delivery doubled from 5% in 2019 to 9% in 2020 but normalizing post-pandemic. Notably , consumers using monthly take-out or home delivery services decreased to 7% during pandemic from 10% pre-pandemic but rose up to 17% post-pandemic. To boost purchases of aquatic products like catfish and trout/steelhead, 25% of consumers suggested more dining venues, while advertising strategies could focus on delivery options and recipe availability. Packaging preferences distinctly emphasize the expiration date details. There was a consistent preference for fresh seafood consumption before, during and after pandemic (Figure 1). These study findings hold the potential to equip the U.S. aquaculture sector with valuable insights for adaptive marketing in the post-pandemic phase. Further analysis employing statistical approach will offer more valuable insights to the U.S. aquaculture sector’s producers and policy makers for post-pandemic adaptive marketing, providing a comprehensive market analysis that supports businesses in these uncertain times and sets the groundwork for informed future growth.