Oysters, a beloved seafood delicacy, are produced through natural wild harvest, managed natural production, and aquaculture. Oyster production provides environmental benefits since oysters improve water quality and foster reef ecosystems. The present study analyzed online sentiment and mentions associated with oysters, differentiating between farmed and wild oysters, from January 2019 to December 2022, a total of 209 weeks. Understanding consumer sentiment is crucial for the industry to adapt to consumer preferences and enhance oyster demand. Research demonstrates the relevance of sentiment analysis in evaluating consumer perception, informing market strategies, assessing demand, and managing brand reputation. Insights from net sentiment analysis highlight the need for the oyster industry to proactively engage with consumers and address their concerns to maintain a positive reputation and sustain growth.
The analysis indicates a predominantly positive sentiment toward oysters, with both farmed and wild oysters enjoying a favorable perception, albeit with minor concerns and criticisms (Figure 1). The study identified key positive and negative words associated with oyster mentions, such as “great”, “love”, and “delicious” for positive and “bad”, “not eat”, and “raw oyster” for negative. These words shed light on the factors influencing public sentiment. Analysis revealed fluctuations in net sentiment because of personal experiences with oysters, extreme flooding, questionable commercial farming permit allowances, and the closing of major oyster bays. This analysis provided insight into public reactions to specific events and developments within the industry.
Oysters generally received a positive net sentiment during the study period of 209 weeks (Figure 1). In 194 out of the 209 weeks, net sentiment was over 50%. This is a very high percentage net sentiment overall considering 0 is neutral.