Aquaculture 2025

March 6 - 10, 2025

New Orleans, Louisiana USA

Promotion and Marketing through Innovative Fishing Community Focused Projects

Friday, March 7, 2025 1:30 PM - 5:30 PM Galerie 1
Chair: Cliff Cosgrove

1:30

EXPLORING MUTUALLY BENEFICIAL PRODUCTION AND MARKETING STRATEGIES FOR EMERGING WILD AND AQUACULTURE QUAHOG INDUSTRIES IN MAINE
Marissa McMahan, Manomet, Inc.

The goal of this project is to develop mutually-beneficial strategies for shellfish farmers and wild harvesters through development of production methods and market opportunities for quahogs. To do this, we will determine the viability for shellfish farmers to grow a new product (quahogs) to diversify their operations and support municipal stock enhancement programs. We will also explore opportunities to develop high-value markets for wild and farmed quahogs in Maine.

1:45

DIVERSIFYING NORTHERN NEW ENGLAND’S SEAWEED INDUSTRY BY INTEGRATING DULSE INTO SUGAR KELP FARMING EQUIPMENT AND PRACTICES
Inga Potter, Cold Current Kelp

The goal of the project is to integrate the farming of an additional commercially valuable yet not widely grown species, dulse, Palmaria palmata, into existing sugar kelp farms. Cultured dulse seeded on a variety of substrates and placed at varied depths will be tested on kelp farming equipment to determine optimal conditions for successful farmed cultivation of dulse in Northern New England.

2:00

MEET THE FLEET: COMMUNITY ENGAGEMENT TOOLS TO EXPAND DOMESTIC SEAFOOD CONSUMPTION
Doreen Leggett, Cape Cod Commercial Fishermen’s Alliance Inc.

Learn how to engage your local community to improve relationships and deepen public appreciation for local seafood. Meet the Fleet brings together local chefs, harvesters, and the public for an informative presentation and tastings, supported by recipes, social media, and videos.

2:15

A SEA-TO-SCHOOL PROGRAM FOR THE SANTA BARBARA CHANNEL

Victoria Voss, Get Hooked Seafood LLC

Get Hooked Seafood (a Community Supported Fishery) will create a successful, replicable Ventura County Sea-to-School program which will connect K-12 school children with local seafood products through their school lunch service. We will develop and school-test several affordable, kid-friendly seafood products and deliver our most successful seafood products to 40 schools within the 6 Ventura County school districts. In addition, we will create seafood preparation trainings for school food service staff and an extensive classroom curriculum that includes participation from local fishers to educate students about local fisheries and seafood. Our ultimate goal is to increase market demand for U.S. fisheries by developing strategies, value-added seafood products, and an educational campaign that stimulates demand for local and regional seafood in educational food service settings and beyond. Get Hooked Seafood (a Community Supported Fishery) will create a successful, replicable Ventura County Sea-to-School program which will connect K-12 school children with local seafood products through their school lunch service. We will develop and school-test several affordable, kid-friendly seafood products and deliver our most successful seafood products to 40 schools within the 6 Ventura County school districts. In addition, we will create seafood preparation trainings for school food service staff and an extensive classroom curriculum that includes participation from local fishers to educate students about local fisheries and seafood. Our ultimate goal is to increase market demand for U.S. fisheries by developing strategies, value-added seafood products, and an educational campaign that stimulates demand for local and regional seafood in educational food service settings and beyond.

2:30

BUILDING AWARENESS AND DEMAND FOR GULF OF MAINE SEAFOOD THROUGH BUSINESS PARTNERSHIPS
Carissa Maurin, Gulf of Maine Research Institute The Gulf of Maine Research Institute (GMRI) engages with ~80 restaurants, institutions (college dining halls, K-12 schools, hospitals), and grocery stores on sourcing more regional Gulf of Maine seafood. The goal of this project is to develop a suite of digital assets and communications tools to help our partners increase the volume of regional seafood they sell and to work with businesses involved in our programs to help them achieve sourcing of at least 30% of their seafood from the Gulf of Maine region, and additionally work individually with several partners who set goals to source more than 50% of their seafood from the Gulf of Maine.

2:45

OPTIMIZING ATLANTIC CROAKER REPRODUCTIVE PERFORMANCE FOR FISHERIES CONSERVATION AND AQUACULTURE
Nicole Kirchoff, Live Advantage Bait LLC
This project aims to optimize fertilized egg production year-round in Atlantic Croaker through (a) altering in-tank water velocity (b) sex-ratio manipulation and (c) further describing spawning seasonality in Florida. These objectives will be trialled in tanks on a commercial aquaculture farm, with production output such as number of eggs, percent fertilization, perfect hatch, and survival to first feeing recorded.

3:00

EVALUATION OF AN OYSTER TRAINING PROGRAM FOR SEAFOOD SERVERS
Bethany Walton, Tom Bliss, Mario Marquez, Adriane Michaelis, Daniel Petrolia, Jason Rider, William Walton

Oyster South has embraced promotion and marketing of southern oysters as essential to sustainability and growt. We continue to work to strengthen and foster relationships among oyster farmers, chefs, and the public along with many other parts of the greater oyster community. In our recently completed project, we focused on training servers to more effectively answer customer questions about southern farm-raised oysters to increase sales of southern oysters and support the industry.

3:15

A GROUNDFISH CONSUMER PACKAGED GOODS START-UP ACCELERATOR PROGRAM DESIGNED TO INCENTIVIZE PRODUCT INNOVATION, EXPAND THE INDUSTRY AND GROW DEMAND FOR WEST COAST GROUNDFISH
Jana Hennig, Positively Groundfish

Positively Groundfish proposes to run a start-up accelerator program that entices US-domestic entrepreneurs to this fishery and directly incentivizes them to develop innovative value-added products using West Coast groundfish, and that supports these entrepreneurs with financial, educational, and promotional resources to meaningfully boost their chances of success. The 20-month long project breaks down into three sequential work tracks: 1) accelerator program development and recruitment campaign; 2) a 6-month accelerator program for 5 select start-ups; 3) a post-accelerator marketing support program.

3:30

OPTIMIZING ECONOMIC BENEFITS AND ADVANCING THE PROMOTION, DEVELOPMENT, AND MARKETING OF HAWAII’S LOCAL FISHERIES
Jhana Young, Conservation International

This project will establish cross-sector collaboration and capacity building to develop value-added seafood products to optimize economic benefits to seafood producers, reduce seafood waste, and increase market demand for local seafood products in Hawaii. An estimated 40% of seafood in the United States is wasted and in Hawaii, where food security is a pressing concern, seafood accounts for the largest share of locally produced food in the state. This project will engage an established, multi-sector network of fishers, seafood distributors, chefs, educators, entrepreneurs, and marketing professionals who will both inform and benefit from this project.

3:45

COLLECTIVE GRASSROOTS PATHWAYS TOWARD RESTORATIVE AQUACULTURE: REMOVING INVASIVES AND BRINGING BACK NATIVE SPECIES
Brenda Lima, Kuaaina Ulu Auamo

Hawai’i is home to some of the first known aquaculture practices in the Pacific with a celebrated history and abundance generated from loko i’a (traditional Hawaiian fishponds) throughout the islands. Though operators have struggled for decades with declining recruitment of juvenile fishpond species such as ?ama?ama (striped mullet) and awa (milkfish), it is an opportune time to enhance the integration of contemporary aquaculture practices in the ongoing, 800+ year adaptation and innovation of traditional practices. This project aims to accelerate the information exchange about innovative nursery tank systems through an existing network of loko i’a in Hawai’i.

4:00

PROMOTION AND MARKETING OF U.S. AQUACULTURE THROUGH WOMEN LED FISHING COMMUNITY PROJECTS
Marissa McMahan, Manomet, Inc.; Inga Potter, Cold Current Kelp; Doreen Leggett, Cape Cod Commercial Fishermen’s Alliance Inc; Victoria Voss, Get Hooked Seafood LLC; Carissa Maurin, Gulf of Maine Research Institute; Nicole Kirchoff, Live Advantage Bait LLC; Bethany Walton, Oyster South Company; Jana Hennig, Positively Groundfish; Jhana Young, Conservation International; Brenda Lima, Kuaaina Ulu Auamo

Town Hall Style Discussion with the presenters which focuses on innovative women led projects to promote and market U.S. Fisheries

  • 3:00 PM
    Bethany Walton

    EVALUATION OF AN OYSTER TRAINING PROGRAM FOR SEAFOOD SERVERS