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             11:00  | 
            
             Rebecca Goldberg, Senior Counsel, FDA Office of the Chief Counsel Overview of the Food Traceability Rule  | 
        
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             11:30  | 
            
             Chip Terry, CEO, Blue Trace FSMA 204: The Reality of Implementation  | 
        
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             12:00  | 
            
             Matt Schoneman, Vice President, VistaTrac The Hidden Benefits of a Traceability System  |