Surveys are a useful tool to collect primary data from producers, processors, wholesalers, consumers, and others. Yet few aquaculture researchers are trained in survey methodologies that extend from the initial design of the survey, list frame development, sampling methodology, recruitment of participants, and interview methodologies. As a result, many surveys are poorly designed and administered, generating misleading or erroneous results. The proliferation of surveys through online platforms in recent years has led to high levels of survey fatigue, exacerbating the difficulty of obtaining reliable, valid results from surveys. This session aims to highlight some of the common pitfalls in survey design and implementation to increase awareness of the degree of due diligence required to generate robust, reliable, and valid data from surveys. Speakers with extensive experience in survey methodology from federal agencies and academic institutions will be featured followed by a panel composed of producers from across the country to share their thoughts about how and why they choose to respond to some surveys but not others.