World Aquaculture Safari 2025

June 24 - 27, 2025

Kampala, Uganda

Add To Calendar 27/06/2025 15:50:0027/06/2025 16:10:00Africa/CairoWorld Aquaculture Safari 2025FISH PREFERENCES AMONG INSTITUTIONAL CONSUMERS IN LAKE VICTORIA CRESCENT UGANDABujagali HallThe World Aquaculture Societyjohnc@was.orgfalseDD/MM/YYYYanrl65yqlzh3g1q0dme13067

FISH PREFERENCES AMONG INSTITUTIONAL CONSUMERS IN LAKE VICTORIA CRESCENT UGANDA

Hyuha  Shuwu Theodora*1  Ekere William,  Rashid W,Mayende,   Hillary Egnar2,   Joseph Molnar3

1 Makerere University  Kampala  2 Oregon State University 3Auburn University, Department Agribusiness and Natural Resource Economics, Makerere University, theodora.hyuha @mak.ac.ug

 



Fish has become popular worldwide and one of the mostly consumed foods. It is an important food for over 400 million Africans, contributing essential proteins, minerals and micronutrients to their diets. Despite this, Sub Saharan Africa  has the lowest  per capita fish consumption in the world (11.2 kg/ per capita)compared to 19.0 kg per capita  in the world. In Uganda fish consumption is estimated at 14.3kg per capita. Studies on fish consumption in Uganda focusing on institutions such as hotels/restaurants consumption are limited and yet they are an important actor in fish value chain. The main objective of the study was to gather information on  institutional fish buyers’ requirements  with a view to inform fish breeders to provide tailored products and ultimately enhance the market share of the fish sector in Uganda.

Methodology: The study was conducted in Victoria crescent which was purposively selected due the  high number of  registered institutions  (Hotels & Restaurants). The sample unit was the formal functional  hotel/restaurant serving  fish. A sample size  of 603 was  selected based on Cochran (1963) formula. Data were collected using structured questionnaires supplemented by information obtained from secondary literature.

Findings: The results show that  these institutions on average serve 42 customers out of which only 14 eat fish.

There was  a strong agreement among restaurant managers across all surveyed locations against serving farmed fish, with opposition rates ranging from about 62.9% to 68.6%. This is  because the majority of  institutions (73.9%) cited farmed fish as being  less  tasty, while   39% citing  customers as  preferring  wild fish and 15.6% citing poor texture. The challenges the institutions faced  were very  expensive fish (80.7%) followed by limited fish supply 53%. 

This implies that a lot of effort will be required to increase the supply of fish both from aquaculture and the wild.