The Seafood Economic Analysis and Marketing Research (SEAMaR) program has strived to address economics and marketing questions affecting the U.S. aquaculture industry. Working collaboratively with other researchers and Extension specialists around the nation, the program has performed work on several areas including the costs of compliance for U.S. aquaculture farms, the impacts of the COVID-19 pandemic on the U.S. aquaculture sector, economic impact of aquaculture and seafood, assessing feasibility of emerging species and new technologies, social license for aquaculture, financial benchmarking, and consumer preferences studies for aquaculture and seafood products. The program is stakeholder driven with the express intention of integrating research and Extension activities to maximize impacts.