Guerrero state is in the southeastern part of Mexico, it is renowned for its primary production sectors such as aquaculture and fisheries, particularly tilapia and shrimp. According to the 2019 Statistical Yearbook of the state, Guerrero contributed about 0.74% to the national production,
positioning itself in fifteenth place (National Commission of Aquaculture and Fisheries, 2019). However, despite the potential benefits of information and communication technologies (ICT) to enhance efficiency and sustainability in supply chains, the aquaculture and fisheries sector in Guerrero exhibits limited permeability in rural areas, complicating the development of new commercial communication channels. To better understand the adoption of ICT in this sector, a survey is being conducted among aquaculture producers in the Costa Grande region in September 2022.
According to a survey of 123 participants, 90% have their own mobile phone . This indicates that the majority of producers are already using mobile phones in their activities, including commercial ones.
On the other hand, 42% access to internet by mobile phones, 7% from computers or tablets, 2% in public places, 15% use two or more of these methods, and 34% did not provide comments. This suggests that smartphones are the primary access to the internet for many producers.
Finally, to understand the adoption of tool s that could enhance their communication channels and benefit the marketing of their products in the Guerrero aquaculture sector, 35% would use an app to increase their reach to buyers, 18% to monitor market prices, and 13% to contact other producers and form alliances. Other uses include training (11%), information on safety and good practices (9%), access to a supplier catalog (7%), weather information (4%), and other purposes (3%).
This indicates that there is a broad need for the application of ICT to be addressed to enhance short rural aquaculture chains, with a greater interest in boosting commercial activity.