Just after the COVID-19 challenges, global inflation enhanced production costs that shrunk production capacity and margin for fish farmers in Bangladesh. The disappointment in attaining economic goals and non-economic challenges create dissatisfaction and that may lead to discontinuing farming is the research interest of the paper
The financial status was calculated and five points Likert scale was used to derive satisfaction data. The structural equation modeling was used to measure economic and non-economic satisfaction and possibilities for discontinuing farming. I n comparison with covid-19 period, cost and price increased, however, the gross margin declined for the higher pace of cost than price.
The research identified that economic satisfaction had a significant influence and was negatively related to discontinuing farming and cost had a positive influence to discontinue decision. The non-economic issues were insignificant to discontinue the decision. The carp farmers were losing margin, however, they did not decide to quit farming because of unavailable better alternative business than farming, hopeful for future cost reduction and price enhancement. Besides the financial status, the physiological aspects of farmers, refer to the future sustainability of the farming is a new initiative to analyze the aquaculture sector in Bangladesh.