Based on the limited production of small-scale aquaculture producers in Kentucky, it is key for farmers to be connected to niche markets where customers are willing to buy live aquaculture products in order to limit the burden of processing costs. Kentucky State University researchers have investigated ethnic markets in the past and have found that there were market opportunities that were not being utilized by current producers. This project looked at other markets in the state in order to determine if there were any other niche markets interested in purchasing live fish.
During August and September of 2022, Kentucky State University extension personnel conducted a market research study at a local butcher shop with a diverse customer base. Live tilapia from a local producer were live hauled to the butcher shop and sold to customers. Questionnaires were given to customers who purchased fish in order to determine willingness-to-pay and purchasing preferences. Through the continued exploration into niche markets in the state of Kentucky, small scale aquaculture producers can continue to be connected to niche markets willing to support the sale of live, locally produced aquaculture products.