Aquaculture America 2023

February 23 - 26, 2023

New Orleans, Louisiana USA

CHANGES IN CONSUMER PREFERENECS FOR SEAFOOD PRODUCTS DUE TO THE COVID-19 PANDEMIC (VIRGINIA)

Charles Clark*, Jonathan van Senten, Michael Ciaramella, Matt Parker.

 

SEAMaR, Virginia Seafood AREC, Virginia Tech

15 Rudd Ln., Hampton, VA 23669

 



The public health crisis created by the COVID-19 pandemic led to the shutdown of restaurants and nonessential businesses throughout the United States. With the majority ($69.6 billion, 68%) of seafood expenditures prior to the COVID-19 pandemic occurring at food service establishments, this has resulted in an unparalleled shock to U.S. fisheries and aquaculture producers (NOAA 2018). Furthermore, the USDA Census of Aquaculture reported that for shellfish farms only 4% of their first point of sales were direct to consumers (USDA 2019). As farms and businesses attempt to respond to the loss of revenue from traditional marketing channels and establish direct to consumer channels, a key question concerned the extent of changes in consumer demand and preferences for seafood products. Thus, the goal of this project was to gather market information on changes in how, when, and where consumers purchase seafood in response to the COVID-19 pandemic.

This presentation will summarize the results of information specific to responses related to seafood purchases at households located within pre-determined regions of New York, Maryland, and Virginia. Survey respondents were asked about seafood purchases prior to (2019) and during (2020) the COVID-19 pandemic.

References:

National Marine Fisheries Service. 2018. Fisheries of the United States, 2017. U.S. Department of Commerce, NOAA Current Fishery Statistics No. 2017 Available at: https://www.fisheries.noaa.gov/resource/document/fisheries-united-states-2017-report

United States Department of Agriculture. 2019. 2018 Census of Aquaculture. Volume 3. Special Studies. Part 2. AC-17-SS-2. Available at: https://www.nass.usda.gov/Publications/AgCensus/2017/Online_Resources/Aquaculture/Aqua.pdf