The rapid growth of global aquaculture production in recent decades led to concerns regarding the industry’s social and environmental impacts, which independent third-party certification schemes such as the Aquaculture Stewardship Council were deemed effective tools to minimise. As the ASC celebrates in 2020 its 10th anniversary, this presentation will share highlights of its achievements to-date, and of a major survey of consumer’s attitude towards seafood across seven countries in Europe, Asia, and North America (USA, Canada, Germany, France, The Netherlands, China and Japan). Some of the latest developments regarding traceability, product assurance (notably the Key Data Elements, and Trace Elements Fingerprinting projects) and of the ongoing Fish Welfare project will also be presented.