In Sotavento and Grandes montañas regions of Veracruz, Mexico, the production of Malayan prawn M. rosenbergii has decreased due to the closure of the postlarvae production units, which has resulted in the loss of productivity, importation of the product and the increase in prices in local markets.
The recovery of the production chain lies in the supply of postlarvae, so the objective of this work is to determine an optimal business model to activate innovation in the production of Malaysian shrimp postlarvae.
The methodology used includes the identification of factors that have influenced the decrease in postlarvae production, the identification of the characteristics of the economic agent for optimal performance, the development of a business model.
As outstanding results, it was found that the causes of the decline in production are related to ineffective innovation programs, territorial lag, arbitrary financial support, low economic movement, low knowledge of how to operate production systems.
A proposal of the economic agent and a business model including productive technology and its respective financial analysis are presented.