Today’s marketing to consumers has included more and more logos and certification. Some are very recognizable, and others are new and up-coming, others are just confusing. There are several that the aquaponics, aquaculture and agriculture producers can investigate for use on their farm products or in their marketing. This session will cover a few of the certification programs, what they mean, what the consumers think and how you, the producer, might come to the decision to seek certification or not. The applicable certification programs will be discussed along with the pros and cons of each in order to guide you towards a better understanding of certification and marketing.