Asian-Pacific Aquaculture 2019

June 19 - 21, 2019

Chennai Tamil Nadu - India

MARKETING PROFILE OF SELECTED MARINE FISHES AT THE FISH LANDING CENTRES OF NELLIRE, ANDHRA PRADESH

Thriveni Kasukurthi1*, R.Jayaraman2, A.Balasubramanian3, N. Madhavan4 Suman Takar5, Anjusha.K.V6, P. Dharamakar7
thrivenialn@gmail.com
 

The present study was carried out in the fish landing centres of Nellore, Andhra Pradesh to know the marketing profile of selected marine fishes landed in Nellore. The selected varieties of fish groups landed in Nellore were lethrindis, barracudas, seer fishes, carangids and sardines. Two fish marketing channels were identified. They were Fishermen - Auctioneer - Retailer - Consumer (Channel-I) Fishermen - Auctioneer - Vendor - Consumer (Channel-II). The Fishermen's share was more (above 80%) for low value fishes where as it was comparatively low for seer fihes, lethrinids, carangids and barracudas. High marketing cost on the part of intermediaries considerably decreased the share of fishermen in consumer rupee. The marketing efficiency in Channel-II was comparatively higher for all the selected marine fishes as per Shephred's and Acharaya and Agrawal's methods. By applying Garret technique while ranking the constraints, high degree of dependency on middlemen for financial support followed by high marketing cost and low landing price were found to be the main constraints of fishermen.